Hence a total of 9,455 responses, 70% of which approximately are marketers. This is a truly impressive study as Adobe and Econsultancy surveyed around 10,000 people between November 2021 and January 2022, of which around 6,600 came from Adobe’s qualified databases with a supplement made of a panel of participants. Let’s start with some methodological notes. Here is my detailed analysis, using the figures from the study. To sum up, there are encouraging signs of business evolution but challenges that remain important on internal collaboration in a multi-channel and complex environment where organisational and IT silos represent a major obstacle.ĭetailed analysis of the Adobe/Econsultancy 2022 digital trends study.There are still doubts as to whether sufficient budgets and effective skills development plans are in place.There is a serious concern regarding the listening ability of companies All businesses grapple with the understanding of customer insights and motivations.The main challenges revolve around data but also customer knowledge and organisational issues (and especially the ability to work and collaborate across the organisation).In the face of the urgent need to respond to this need for digitisation, not all companies are equal and only a third of them feel relatively comfortable with this change (“leaders”).There is evidence of a digital acceleration driven by the Covid crisis.
My analysis of the 2022 Adobe and Econsultancy digital trends study TLDR: fast-track summary of this study’s analysis of digital trends 2022įor those who don’t have time to read, here is a fast-track summary of this Digital Trends 2022 study.
Our readers are advised to download the report directly from the Adobe website at /ADOBEDT22 Digital trends 2022: progress and challenges in business digitisation Adobe’s Digital Trends 2022 Study has shown real progress in the digitalisation of businesses, although much remains to be done and organisational and IT challenges remain numerous This report was entrusted to Visionary Marketing and we would like to thank Adobe for this.
This post is a follow-up to my various articles from 2021, produced at the annual Adobe Summit event. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitisation? I’m going to deliver my fast-track analysis of a report I just received from our friends and colleagues at Adobe : the Digital Trends 2022 report and its Experience Index. Subscribe: Apple Podcasts | Google Podcasts | Spotify | Android | Blubrry | Email | RSSĪs we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Podcast: Play in new window | Download (Duration: 12:14 - 16.8MB)
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